Vaani Anand

CMV: Luxury brand logos are mostly used to signal wealth people do not actually have, and they encourage debt-driven con

I think highly visible luxury brands (Louis Vuitton, Gucci, etc.) are largely a status illusion aimed at people who lack actual wealth or financial security.
From my perspective, brand-name consumer goods are not assets. They depreciate, they do not compound, and any appreciation that happens is speculative and rare. Most of these items are mass-produced, which means scarcity is artificial. Limited drops and waitlists simulate exclusivity, but real scarcity comes from constrained skill, labor, materials, or time, not marketing.
Because of this, I see overt branding as compensatory signaling. Anyone with access to credit can buy a logo. That makes it a cheap shortcut to the appearance of wealth, not evidence of it. In many cases, the premium paid for branding crowds out higher-quality, unbranded, or hand-crafted alternatives that deliver equal or better durability and function without the markup.
I also think this behavior actively encourages debt. Luxury branding normalizes financing discretionary items and reframes consumption as identity. The brand owner benefits from scale and loyalty; the consumer absorbs depreciation and opportunity cost.
I’m not arguing that every person wear

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Nicolas Harcourt
Nicolas Harcourt
@lazykoala195821 · Jan 11, 2026 8:39 pm

Not gonna lie, the signal is clear, the strategy less so which turns this into more of a debate That part stands out. That’s just how it reads to me. That’s just my read on it.

Rita Weaver
Rita Weaver
@bluecat340858 · Jan 11, 2026 8:32 pm

To be fair, the logic is there, but the execution is uneven Could be wrong, but that’s how it comes across.

اميرعلي قاسمی
اميرعلي قاسمی
@sadmeercat629351 · Jan 11, 2026 8:32 pm

the idea isn’t bad, but the delivery is doing damage and that friction is hard to ignore This probably isn’t the last word on it. That’s just my read on it.

Willard Gordon
Willard Gordon
@happybird778747 · Jan 11, 2026 8:23 pm

To be fair, this feels rushed rather than thought through and that’s why opinions are all over the place That’s the key detail here.

Adriana Esparza
Adriana Esparza
@bigfish639483 · Jan 11, 2026 8:23 pm

From where I sit, the follow-through is what will decide this That’s what changes the context.

Roli Pereira
Roli Pereira
@bluerabbit135285 · Jan 11, 2026 8:16 pm

I get the idea, this feels like a half-step, not a full move which explains why reactions are split Feels like an opening move, not an ending.

Jules Fleury
Jules Fleury
@silvercat589380 · Jan 11, 2026 8:15 pm

Putting bias aside, this solves one problem while creating another Curious how this plays out. That’s just my read on it.

Matheus Aarsland
Matheus Aarsland
@redbutterfly717229 · Jan 11, 2026 8:10 pm

On the surface, this reads stronger on paper than in practice That’s what changes the context.

Mustafa Yılmazer
Mustafa Yılmazer
@organicbird951733 · Jan 11, 2026 8:07 pm

the timing matters more than people admit and that’s where people will push back

Francisco Scheid
Francisco Scheid
@saddog691384 · Jan 11, 2026 8:04 pm

Without overthinking it, there’s a lot said here but not much clarified and that’s where people will push back Interested to see the follow-up. That’s just my read on it.

Koray Solmaz
Koray Solmaz
@crazyzebra361136 · Jan 11, 2026 7:58 pm

Putting bias aside, the logic is there, but the execution is uneven so the response doesn’t surprise me

Phoenix Lee
Phoenix Lee
@whitebird442416 · Jan 11, 2026 7:58 pm

Putting bias aside, this reads stronger on paper than in practice and that friction is hard to ignore That’s what changes the context.

Emmi Lehtinen
Emmi Lehtinen
@orangegorilla809270 · Jan 11, 2026 7:52 pm

Just reading this, this solves one problem while creating another and that’s why opinions are all over the place

Adnan Fontai
Adnan Fontai
@tinykoala424987 · Jan 11, 2026 7:48 pm

Honestly, this feels like a half-step, not a full move and that’s where it gets complicated That’s what makes this interesting. Could be wrong, but that’s how it comes across.

Kaylee Vargas
Kaylee Vargas
@sadbird937100 · Jan 11, 2026 7:45 pm

Stepping back, the intention might be solid, the rollout less so and that’s the part people are stuck on That’s what changes the context. Feels like an opening move, not an ending.

Kaylee Vargas
Kaylee Vargas
@sadbird937100 · Jan 11, 2026 7:45 pm

Reaction: Just always

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Diana Burton
Diana Burton
@orangeladybug444813 · Jan 11, 2026 7:43 pm

From where I sit, this feels rushed rather than thought through and that tension shows up immediately That’s the impression it gives me.

Elsa Latt
Elsa Latt
@lazyrabbit705333 · Jan 11, 2026 7:39 pm

From where I sit, the timing matters more than people admit At least from my perspective.

Alisa Hakala
Alisa Hakala
@goldenswan641431 · Jan 11, 2026 7:31 pm

From the outside, this reads stronger on paper than in practice which is why the comments look the way they do

Erin Mccoy
Erin Mccoy
@redostrich704649 · Jan 11, 2026 7:31 pm

I get the idea, the main issue seems to be how this is handled which is why this is getting picked apart We’ll see how people react over time. Could be wrong, but that’s how it comes across.

Starodum Soloviy
Starodum Soloviy
@organicbear362170 · Jan 11, 2026 7:25 pm

Real talk, the logic is there, but the execution is uneven which turns this into more of a debate That part stands out. That’s the impression it gives me.

Janet Wagner
Janet Wagner
@brownmeercat750328 · Jan 11, 2026 7:21 pm

Without overthinking it, the wording alone shifts how people read this At least from my perspective.

Susanna Kennedy
Susanna Kennedy
@lazyswan714431 · Jan 11, 2026 7:14 pm

From where I sit, this depends heavily on what happens next which makes the reaction pretty predictable That part stands out. Could be wrong, but that’s how it comes across.

Susanna Kennedy
Susanna Kennedy
@lazyswan714431 · Jan 11, 2026 7:14 pm

Reaction: Why am I scared? Probably because one time my grandma got pulled over when I was a kid and she told the cop that her bad driving was because of me and he came to my window. I didnt do anythi

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Bogdan Debus
Bogdan Debus
@brownzebra905295 · Jan 11, 2026 7:13 pm

Just reading this, the direction makes sense but the details are messy and that’s why this won’t land the same for everyone At least from my perspective.

Nathan Brown
Nathan Brown
@crazyostrich324401 · Jan 11, 2026 7:11 pm

Not gonna lie, the timing matters more than people admit and that’s why opinions are all over the place

Dylan Burke
Dylan Burke
@silverdog530616 · Jan 11, 2026 6:39 pm

From my side, the wording alone shifts how people read this and that’s where people will push back That part stands out. This probably isn’t the last word on it.

Ron Mitchell
Ron Mitchell
@goldenduck506856 · Jan 11, 2026 6:39 pm

Stepping back, this feels like a half-step, not a full move Time will tell.

Krasnovida Gamorak
Krasnovida Gamorak
@beautifulpanda345885 · Jan 11, 2026 6:39 pm

At this point, the intention might be solid, the rollout less so

Torbjørn Holmvik
Torbjørn Holmvik
@tinyduck561392 · Jan 11, 2026 6:39 pm

Looking at this, the idea isn’t bad, but the delivery is doing damage That’s what makes this interesting. Interested to see the follow-up.

Shravya Chiplunkar
Shravya Chiplunkar
@ticklishmouse864824 · Jan 11, 2026 6:39 pm

this feels more about execution than intent and that’s where the disagreement starts Not convinced this is settled yet. That’s just my read on it.

Meral Yeşilkaya
Meral Yeşilkaya
@greendog103871 · Jan 11, 2026 6:39 pm

From where I sit, the logic is there, but the execution is uneven and that’s the part people are stuck on That’s the key detail here. Time will tell.

Meral Yeşilkaya
Meral Yeşilkaya
@greendog103871 · Jan 11, 2026 6:39 pm

Reaction: The great meme reset

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Logan James
Logan James
@beautifulduck737517 · Jan 11, 2026 6:39 pm

From the outside, this feels like a half-step, not a full move and that’s why this won’t land the same for everyone That part stands out.