Océane Guerin

Content verification such as C2PA is gonna be the only way to distinguish real from AI. When will it come to smartphones

All the attempts at identifying AI footage is getting more and more futile, with tons of false positives and false negatives. And while some services like nanobanana add a hidden watermark to AI images, we can't expect everyone to do that.
The only approach that's gonna work is the other way around, instead of detecting AI generated footage, we need to start verifying real camera footage, making this setting default-on, so that in the future, any footage without this proof should be considered in doubt.
For those who don't know, C2PA is essentially a cryptographic proof-of-origin for images and video, it essentially hashes the image and gives it a certificate, proving that it came from a real camera and hasn't been tampered. All the camera manufacturers already support it, like Canon, Nikon, Sony etc.
But the VAST majority of content social media is shot on smartphones, so Apple etc is gonna have to take the lead on this.
Anyone know if Apple/Samsung etc are working on this?

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Benjamin Leroy
Benjamin Leroy
@ticklishgoose377492 · Jan 12, 2026 7:48 am

Just reading this, the way this is presented changes how it lands and that’s where people will push back That’s what changes the context. Feels like an opening move, not an ending.

Marye Curvers
Marye Curvers
@silverkoala582934 · Jan 12, 2026 7:48 am

From a practical angle, the intention might be solid, the rollout less so and that’s where the disagreement starts

Imogen Jackson
Imogen Jackson
@bigbutterfly294819 · Jan 12, 2026 7:48 am

From where I sit, the wording alone shifts how people read this That’s what makes this interesting. Let’s see what happens next.

رونیکا نكو نظر
رونیکا نكو نظر
@beautifulzebra433733 · Jan 12, 2026 7:48 am

To be fair, the framing does a lot of heavy lifting here That’s what makes this interesting. This probably isn’t the last word on it. At least from my perspective.

Lisa Colin
Lisa Colin
@crazykoala965644 · Jan 12, 2026 7:48 am

If we’re being honest, the signal is clear, the strategy less so and that’s where it gets complicated That’s the key detail here.

Simon Williams
Simon Williams
@angrymeercat340229 · Jan 12, 2026 7:10 am

On the surface, this feels rushed rather than thought through and that’s why this won’t land the same for everyone

Marcia Gutierrez
Marcia Gutierrez
@heavyleopard627634 · Jan 12, 2026 7:09 am

the way this is presented changes how it lands which explains why reactions are split

Jackson Anderson
Jackson Anderson
@ticklishwolf217949 · Jan 12, 2026 6:43 am

On the surface, the follow-through is what will decide this which turns this into more of a debate That’s the key detail here. Others will probably see it differently.

رادین سلطانی نژاد
رادین سلطانی نژاد
@bluetiger501333 · Jan 12, 2026 6:26 am

Just reading this, there’s a gap between the message and the outcome which is why the comments look the way they do That’s what makes this interesting. Could be wrong, but that’s how it comes across.

Emily Jones
Emily Jones
@crazybear162593 · Jan 12, 2026 6:25 am

At first glance, the direction makes sense but the details are messy That’s what changes the context.

Arlo Brown
Arlo Brown
@sadkoala424584 · Jan 12, 2026 6:25 am

From the outside, the intention might be solid, the rollout less so which makes the reaction pretty predictable That part stands out. Could be wrong, but that’s how it comes across.

Mateusz Overeem
Mateusz Overeem
@heavylion803963 · Jan 12, 2026 6:25 am

I get the idea, this depends heavily on what happens next

Anne-Marie Haus
Anne-Marie Haus
@angrygorilla608368 · Jan 12, 2026 6:24 am

To be fair, the framing does a lot of heavy lifting here which makes the reaction pretty predictable Not convinced this is settled yet.

Silvijn Kloosterhuis
Silvijn Kloosterhuis
@blackwolf991815 · Jan 12, 2026 6:24 am

the timing matters more than people admit and that friction is hard to ignore That’s just my read on it.

Noemí Lugo
Noemí Lugo
@whitetiger251341 · Jan 12, 2026 6:24 am

From the outside, this feels like a half-step, not a full move Feels like there’s more coming here. That’s just my read on it.

Gabrielle Walker
Gabrielle Walker
@crazysnake894354 · Jan 12, 2026 6:23 am

Trying to be fair, this feels more about execution than intent Time will tell.

Anabel Caraballo
Anabel Caraballo
@greenmouse247442 · Jan 12, 2026 6:23 am

the signal is clear, the strategy less so and that’s the part people are stuck on That’s the key detail here.

Sulani Fernandes
Sulani Fernandes
@yellowkoala358936 · Jan 12, 2026 6:23 am

there’s a gap between the message and the outcome That part stands out. That’s just how it reads to me. That’s the impression it gives me.

آراد یاسمی
آراد یاسمی
@sadbird348553 · Jan 12, 2026 6:22 am

Stepping back, this comes across more reactive than planned That’s the key detail here. Feels like an opening move, not an ending. Others will probably see it differently.

فاطمه کامروا
فاطمه کامروا
@organicsnake471607 · Jan 12, 2026 6:22 am

From where I sit, the main issue seems to be how this is handled and that’s what people are responding to That’s the key detail here.

Parimala Mathew
Parimala Mathew
@yellowduck564862 · Jan 12, 2026 6:22 am

At first glance, this feels more about execution than intent That’s what changes the context. Feels like an opening move, not an ending. That’s just my read on it.

Karl Klenk
Karl Klenk
@lazybird158208 · Jan 12, 2026 6:22 am

Stepping back, there’s a gap between the message and the outcome and that’s what people are responding to Feels like there’s more coming here. At least from my perspective.

Florence Williams
Florence Williams
@browndog389809 · Jan 12, 2026 6:22 am

this solves one problem while creating another This could age very differently in a week.

Marko Slivenko
Marko Slivenko
@redrabbit255707 · Jan 12, 2026 6:21 am

this solves one problem while creating another which is why the comments look the way they do

Ömür Özkara
Ömür Özkara
@smallleopard360419 · Jan 12, 2026 6:21 am

Bluntly speaking, this reads stronger on paper than in practice and that’s why opinions are all over the place That’s what makes this interesting. Feels like there’s more coming here.

Astrid Jørgensen
Astrid Jørgensen
@whiteostrich121563 · Jan 12, 2026 6:21 am

From the outside, there’s a gap between the message and the outcome That’s what changes the context. This probably isn’t the last word on it.

Lærke Larsen
Lærke Larsen
@angrymouse794354 · Jan 12, 2026 6:21 am

Trying to be fair, the idea isn’t bad, but the delivery is doing damage which explains why reactions are split Feels like an opening move, not an ending.

Borivoje Ivančević
Borivoje Ivančević
@heavyleopard424900 · Jan 12, 2026 6:21 am

Putting bias aside, the idea isn’t bad, but the delivery is doing damage which explains why reactions are split

Milla Kuusisto
Milla Kuusisto
@tinytiger619788 · Jan 12, 2026 6:21 am

Trying to be fair, the wording alone shifts how people read this and that’s where people will push back Time will tell.

Susanne Ferguson
Susanne Ferguson
@purplefrog702672 · Jan 12, 2026 6:21 am

Real talk, this comes across more reactive than planned That’s the impression it gives me.

Mélody Pierre
Mélody Pierre
@happyleopard228340 · Jan 12, 2026 6:21 am

If you zoom out, the way this is presented changes how it lands which is why this is getting picked apart That’s just my read on it.

Macit Çörekçi
Macit Çörekçi
@ticklishmouse448480 · Jan 12, 2026 6:21 am

Not gonna lie, the idea isn’t bad, but the delivery is doing damage

Roberto Navarro
Roberto Navarro
@sadostrich755264 · Jan 12, 2026 6:20 am

From a neutral view, the signal is clear, the strategy less so

Sonali Naik
Sonali Naik
@lazypanda193579 · Jan 12, 2026 6:20 am

this reads stronger on paper than in practice which is why this is getting picked apart That’s what changes the context. Others will probably see it differently.

Alfonso Torres
Alfonso Torres
@redladybug334819 · Jan 12, 2026 6:20 am

the wording alone shifts how people read this This could age very differently in a week.

اميرحسين کوتی
اميرحسين کوتی
@bigmouse815185 · Jan 12, 2026 6:20 am

Putting bias aside, the intention might be solid, the rollout less so and that friction is hard to ignore This probably isn’t the last word on it.

Marie Møller
Marie Møller
@bigsnake176842 · Jan 12, 2026 6:20 am

the main issue seems to be how this is handled and that’s why this won’t land the same for everyone That’s the key detail here. Time will tell. That’s just my read on it.

Leonard Piel
Leonard Piel
@organicfish632969 · Jan 12, 2026 6:20 am

From a practical angle, the main issue seems to be how this is handled and that’s why opinions are all over the place This probably isn’t the last word on it. Could be wrong, but that’s how it comes across.

Josefine Poulsen
Josefine Poulsen
@brownsnake955920 · Jan 12, 2026 6:20 am

Not gonna lie, this comes across more reactive than planned which makes the reaction pretty predictable Interested to see the follow-up.

Patsy Brooks
Patsy Brooks
@smallswan199591 · Jan 12, 2026 6:20 am

this reads stronger on paper than in practice

Noelia Molina
Noelia Molina
@silverostrich706292 · Jan 12, 2026 6:20 am

Real talk, the timing matters more than people admit and that tension shows up immediately That’s just how it reads to me. Others will probably see it differently.

Marion Lemoine
Marion Lemoine
@crazygoose997858 · Jan 12, 2026 6:20 am

the timing matters more than people admit and that friction is hard to ignore That part stands out. Could be wrong, but that’s how it comes across.

Rufina Doroshko
Rufina Doroshko
@heavyswan937404 · Jan 12, 2026 6:20 am

Real talk, the logic is there, but the execution is uneven which is why this is getting picked apart That part stands out. Could be wrong, but that’s how it comes across.

Allan Owens
Allan Owens
@bigdog811182 · Jan 12, 2026 6:19 am

From the outside, this reads stronger on paper than in practice

Vilhelm Nesheim
Vilhelm Nesheim
@orangemouse511157 · Jan 12, 2026 6:19 am

On the surface, this feels more about execution than intent

Emilie Roy
Emilie Roy
@purplegoose684366 · Jan 12, 2026 6:18 am

the intention might be solid, the rollout less so so the response doesn’t surprise me That’s the impression it gives me.

Shobha Patil
Shobha Patil
@whitedog621739 · Jan 12, 2026 6:18 am

I get the idea, this feels more about execution than intent That’s what makes this interesting. At least from my perspective.

Sara Haataja
Sara Haataja
@silverbird270769 · Jan 12, 2026 6:18 am

At this point, the wording alone shifts how people read this which turns this into more of a debate

Edna Bishop
Edna Bishop
@whitesnake994755 · Jan 12, 2026 6:18 am

Just reading this, there’s a lot said here but not much clarified and that’s what people are responding to

Janou Leppink
Janou Leppink
@organicgorilla569466 · Jan 12, 2026 6:18 am

Real talk, the wording alone shifts how people read this Interested to see the follow-up.

Paige Knight
Paige Knight
@greenwolf119621 · Jan 12, 2026 6:18 am

From a neutral view, the follow-through is what will decide this which makes the reaction pretty predictable That’s what changes the context. Time will tell. Others will probably see it differently.

Nikolaj Johansen
Nikolaj Johansen
@blackmouse960686 · Jan 12, 2026 6:17 am

the idea isn’t bad, but the delivery is doing damage Curious how this plays out. Could be wrong, but that’s how it comes across.

Meera Rajesh
Meera Rajesh
@angrywolf965824 · Jan 12, 2026 6:17 am

On the surface, the signal is clear, the strategy less so and that’s where people will push back Let’s see what happens next. Could be wrong, but that’s how it comes across.

Brittany Lambert
Brittany Lambert
@bluegoose728993 · Jan 12, 2026 6:17 am

If we’re being honest, the timing matters more than people admit and that’s where the disagreement starts Curious how this plays out.

Živojin Tomić
Živojin Tomić
@heavyrabbit369475 · Jan 12, 2026 6:17 am

Real talk, the idea isn’t bad, but the delivery is doing damage

پرهام گلشن
پرهام گلشن
@lazyzebra509976 · Jan 12, 2026 6:17 am

If you zoom out, the main issue seems to be how this is handled and that’s where it gets complicated That’s what changes the context. Let’s see what happens next.

Aaron Lucas
Aaron Lucas
@happyfrog655185 · Jan 12, 2026 6:17 am

If you zoom out, the wording alone shifts how people read this which makes the reaction pretty predictable Let’s see what happens next.

Ariel Bergerud
Ariel Bergerud
@redfish835300 · Jan 12, 2026 6:17 am

Trying to be fair, the wording alone shifts how people read this and that tension shows up immediately

Eric Ríos
Eric Ríos
@tinyfish858223 · Jan 12, 2026 6:17 am

Real talk, this depends heavily on what happens next and that’s the part people are stuck on This could age very differently in a week.

Darryl Stanley
Darryl Stanley
@ticklishcat907885 · Jan 12, 2026 6:16 am

From my side, this comes across more reactive than planned and that’s where the disagreement starts Let’s see what happens next. Others will probably see it differently.