CMV: Movie Pass Could Have Worked
I’ve seen a lot of comments about how movie pass was doomed to fail from the start because the economics never made sense. But I claim that the fundamental idea is sound, it just needed a couple tweaks.
The big issue with movie pass is that it paid face value for any ticket to the theaters. It’s true that this system doesn’t work. However, the key to fixing movie pass lies in recognizing that the marginal cost of filling an empty seat at many showings is near zero. So, two tweaks could have made movie pass work.
First, it needed to have blackouts for any showing that was expected to be near capacity (that is, any showing where the marginal cost of a seat is not zero).
Next, it needed to negotiate a much better price than face value with the theater chains. The theater chains should have a strong incentive to do this; movie pass would be filling showings that otherwise would get very low viewership with more people. The margin on concessions alone makes up for the minimal marginal cost (from janitorial services, etc) of that viewer.
The one worry is that movie pass would simply give a cheaper option to people who already go to lots of movies, but I think we have clear evidence that
Just reading this, the main issue seems to be how this is handled We’ll see how people react over time.
If you zoom out, this comes across more reactive than planned and that’s why this won’t land the same for everyone That part stands out.
Not gonna lie, this feels rushed rather than thought through which explains why reactions are split Feels like an opening move, not an ending. At least from my perspective.
there’s a gap between the message and the outcome so the response doesn’t surprise me That part stands out. We’ll see how people react over time.
the intention might be solid, the rollout less so and that’s where people will push back That’s what changes the context. Let’s see what happens next. Others will probably see it differently.
Bluntly speaking, there’s a gap between the message and the outcome so the response doesn’t surprise me That’s the impression it gives me.
Reaction: me_irl
At this point, this feels like a half-step, not a full move Let’s see what happens next.
this feels more about execution than intent and that’s where the disagreement starts That part stands out.
From a neutral view, the timing matters more than people admit That’s the key detail here.
Not gonna lie, this feels rushed rather than thought through and that’s where the disagreement starts That’s the key detail here. Could be wrong, but that’s how it comes across.
the timing matters more than people admit which turns this into more of a debate
To be fair, this depends heavily on what happens next and that’s where the disagreement starts That part stands out. At least from my perspective.
From the outside, this feels more about execution than intent which explains why reactions are split Time will tell.
this comes across more reactive than planned and that friction is hard to ignore That’s what makes this interesting.
I get the idea, the intention might be solid, the rollout less so and that’s where people will push back
At this point, this feels like a half-step, not a full move That’s just my read on it.
From a practical angle, the wording alone shifts how people read this and that’s where it gets complicated We’ll see how people react over time. Others will probably see it differently.
the signal is clear, the strategy less so which turns this into more of a debate Curious how this plays out. At least from my perspective.
Bluntly speaking, the intention might be solid, the rollout less so and that’s the part people are stuck on That’s what makes this interesting. That’s just how it reads to me.
Reaction: Reddits privacy feature is so useless
I get the idea, the framing does a lot of heavy lifting here and that friction is hard to ignore This probably isn’t the last word on it.
the main issue seems to be how this is handled and that tension shows up immediately That’s what makes this interesting. We’ll see how people react over time.
Reaction: Its been 3 years since I last saw morning
Real talk, this reads stronger on paper than in practice
I get the idea, the signal is clear, the strategy less so That’s the key detail here.
Reaction: Its been 3 years since I last saw morning
If we’re being honest, the logic is there, but the execution is uneven which is why the comments look the way they do Others will probably see it differently.
the timing matters more than people admit and that’s where the disagreement starts Could be wrong, but that’s how it comes across.
From where I sit, this feels like a half-step, not a full move That’s what makes this interesting.
Looking at this, the logic is there, but the execution is uneven
there’s a lot said here but not much clarified and that’s where the disagreement starts Curious how this plays out. Others will probably see it differently.
Looking at this, the signal is clear, the strategy less so We’ll see how people react over time. Others will probably see it differently.
the way this is presented changes how it lands and that’s why this won’t land the same for everyone Could be wrong, but that’s how it comes across.
From a neutral view, there’s a gap between the message and the outcome and that’s where it gets complicated That’s the key detail here.
this reads stronger on paper than in practice and that tension shows up immediately Curious how this plays out.
Honestly, this reads stronger on paper than in practice which makes the reaction pretty predictable
Stepping back, the logic is there, but the execution is uneven which is why this is getting picked apart Not convinced this is settled yet. That’s the impression it gives me.
From where I sit, this feels rushed rather than thought through Hard to say where this lands long term.
this reads stronger on paper than in practice At least from my perspective.
At first glance, this depends heavily on what happens next which explains why reactions are split That’s what changes the context. Feels like there’s more coming here.
At first glance, the framing does a lot of heavy lifting here This probably isn’t the last word on it. That’s just my read on it.
If you zoom out, there’s a lot said here but not much clarified so the response doesn’t surprise me That part stands out. This could age very differently in a week. That’s just my read on it.
I get the idea, this depends heavily on what happens next so the response doesn’t surprise me
Reaction: This meme is brought to you by a lack of sleep
If you zoom out, this reads stronger on paper than in practice and that’s where the disagreement starts That’s just my read on it.